+65 9663 6305

About Us


Our purpose sets out what we will deliver for each of our stakeholders, and these unite us in a common purpose each day. Our values set the context for the way we manage our SG FURNICHE WORLD business, and our principles define the way everyone in SG FURNICHE WORLD conduct their work every day. Everyone in SG FURNICHE WORLD is expected to uphold our purpose, values and principles in every action and decision they make.

We define our purpose for each of our major stakeholders:

Our purpose is to make our customers happy by helping them transform their space. SG FURNICHE WORLD products will be value-for-money, expertly designed and tailor-made for our customers’ needs. We will make our customer experience enjoyable by having the friendliest, least hassle and most professional service in the market.

We will select our suppliers not just on the product and service they provide but also on their values and principles, and we will work with them to build mutually beneficial relationships.

Wider community
We will work in partnership with the communities in which we are based to achieve mutually shared benefits for the community, our colleagues and our business.

We will strive to operate our business in a sustainable manner, continually seeking ways to reduce the environmental impact of our product and services.

We will always:
Try to do the right thing
Strive to do what we set out to do as best we can
Operate within the letter and the spirit of the law
Treat everyone with respect
Provide products that meet our customers’ needs and wants, which are good quality, long-lasting and safe for our customers to use
Be fair, open and honest in all our dealings with our stakeholders
When dealing with our customers we will seek to build fantastic rapport and trust with our customers by:
Always looking smart and professional
Always treating them with respect
Always being empathetic to their needs
Recognising that each customer is different and adjusting our behaviour accordingly
Never engaging in the act of hard selling
Never denigrating our competitors
Never quarrelling or losing our temper with them
Delivering great product and service by:
Never providing bad designs – we will walk away if the product is not suitable
Striving to install our product right, first time, every time
Doing our best to do what we say we will do
When we don’t, say “sorry” and put it right as quickly as possible
Continually seeking feedback and using that to improve the products and services we offer

We have a physical store located at Block 21 Woodlands Close # 09-31  (Primz Bizhub). 

This is to primarily cater to customers who prefers to feel the products physically. Beside this,our showroom showcases the latest collections that we brings in so that customers will always have the most up to date furnitures to choose from.
Our Catalog is online 24 hours a day, 7 days a week for you to enjoy shopping for your furniture needs at home in your time with no pressure of a sales person.
We have years of experience in the furniture industry.

SHOWROOM :                                      
Primz Bizhub                                       
21 Woodlands Close #09-31,                                                                         
Singapore -  737854.